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Showing posts from November, 2025

Marketing: Consumer Purchase Decision Making Process

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  Video Reference :  1.  Albrecht, M. G., Green, M., Hoffman, L., Babb, J., Donovan, L. M., Ellerbrook, D., Goolsby, L. S., Keltgen, J., Shepler, S. M., & Toomey, D. (2023).  Principles of marketing . OpenStax.  https://openstax.org/details/books/principles-marketing?Book%20details  licensed under CC BY 4.0.  *** Relevant Material: " Studying marketing offers valuable real-world applications in both professional and personal life. Key areas of application include helping businesses thrive, shaping your career, making informed consumer decisions, and effectively managing your personal brand.   For businesses and career growth Driving business performance : For a business to succeed, its products or services need to be known and desirable to potential customers. By studying marketing, you learn to: Inform consumers  about how a product or service solves a problem for them. Boost sales  by developing effective promotional techniques. Gr...

Marketing: Ethical Consumerism

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  Video Reference :  1.  Albrecht, M. G., Green, M., Hoffman, L., Babb, J., Donovan, L. M., Ellerbrook, D., Goolsby, L. S., Keltgen, J., Shepler, S. M., & Toomey, D. (2023).  Principles of marketing . OpenStax.  https://openstax.org/details/books/principles-marketing?Book%20details  licensed under CC BY 4.0.  *** Relevant Material: " Studying marketing offers valuable real-world applications in both professional and personal life. Key areas of application include helping businesses thrive, shaping your career, making informed consumer decisions, and effectively managing your personal brand.   For businesses and career growth Driving business performance : For a business to succeed, its products or services need to be known and desirable to potential customers. By studying marketing, you learn to: Inform consumers  about how a product or service solves a problem for them. Boost sales  by developing effective promotional techniques. Gr...

Marketing: Situational Factors that impact consumer buying behavior

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  ***  ' **  Video Reference :  1.  Albrecht, M. G., Green, M., Hoffman, L., Babb, J., Donovan, L. M., Ellerbrook, D., Goolsby, L. S., Keltgen, J., Shepler, S. M., & Toomey, D. (2023).  Principles of marketing . OpenStax.  https://openstax.org/details/books/principles-marketing?Book%20details  licensed under CC BY 4.0.  *** Relevant Material: " Studying marketing offers valuable real-world applications in both professional and personal life. Key areas of application include helping businesses thrive, shaping your career, making informed consumer decisions, and effectively managing your personal brand.   For businesses and career growth Driving business performance : For a business to succeed, its products or services need to be known and desirable to potential customers. By studying marketing, you learn to: Inform consumers  about how a product or service solves a problem for them. Boost sales  by developing effective promo...